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Givaudan Opens Creative Fragrance Center in Mexico City

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The 2,800 square meter facility in Mexico City is a strategic move for Givaudan to reach high growth markets and meet consumer preferences in and around the region.

The center will include Givaudan's creative and development teams, application and technology labs, commercial and consumer research, as well as marketing teams for Mexico and Central America.

The opening ceremony was attended by Givaudan's executives, including Maurizio Volpi, president fragrance division, Louis-José Touron, Swiss ambassador for Mexico, Cristina Harms and Lucia Lisboa, regional heads of consumer products and fine fragrances.

The company has a 70-year history in Mexico, according to Volpi. The fragrance center in Mexico "will demonstrate our commitment to partner in the long term with our customers in Latin America," while "bringing the innovation that fosters differentiation on the market, and ultimately support them in growing their brands."

Givaudan's F&F creative centers are established all over the world, including Mumbai, India and Kemptthal, Switzerland. The idea behind the centers is to "provide an environment that cultivates innovative thinking, sharing and collaboration," commented Cristina Harms, regional head of fine fragrance.