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Givaudan has opened a flavor innovation center in Mumbai, which will expand local capabilities and resources for its customers in India while providing faster access to Indian consumer-preferred flavor profiles such as mango, dairy and Indian spices as well as cooking cues.
"Growth in developing markets is one of our strategic pillars and we aim to increase our total sales in these markets to 50% by 2015 across all categories," said Mauricio Graber, Givaudan's flavor division president. "We will achieve this growth by investing in high-growth markets like India, through superior local talent, capabilities and consumer understanding, together with world-class infrastructure," he added.
With an investment of over CHF 3.7 million in the facility, the company said this is the first time its Givaudan's sensory science, flavor science and food service capabilities will be available from within India. Givaudan just completed the expansion of its flavors powder blend capacity at its Daman production facility and is planning a new flavors manufacturing site at Pune.
In 2012, Givaudan grew its business in developing markets by 13.2% in local currencies. In 2013, further investments will be completed in Asia Pacific with the expansion of new spray drying capabilities in Indonesia and a new savory facility in China.