Members of the European Parliament and the EU Commission are joining members of the fragrance industry in addressing the challenges facing European industry to increase competitiveness and consumer confidence through better legislation.
"In order to build consumer confidence it is vital we have effective legislation," said Julie Girling, a member of the European Parliament (MEP). "I myself chair an EP [European Parliament] working group on this subject and have been impressed with the commitment shown by the fragrance industry and IFRA [International Fragrance Association], to improve consumer confidence through voluntary initiatives.”
Girling will be joined by Armand de Villoutreys, president of Firmenich’s fragrance division and board member of IFRA at the Dec. 1 launch of an exhibition in the European Parliament titled “sense of reality,” an interactive exhibition focusing on the art and science of fragrance creation in Europe.
One of the aims of this exhibition is to focus on the importance of better protecting the valuable know-how of European companies dependent on fast-moving innovation in a highly competitive world market. IFRA will be working closely with all stakeholders on the adoption of a directive proposed by the EU Commission on the protection of undisclosed know-how of confidential business information.
