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Döhler Acquires 50% of Fruit Specialist Mais Fruta in Brazil
Posted: September 17, 2013
Global ingredient company Döhler has acquired 50% of fruit specialist Mais Fruta Ltda. in Brazil in order to support its growth plans in South America.
Since the 1990s Döhler has already been represented in Brazil and has a production site in Limeira. Mais Fruta Ltda. is a family-owned manufacturer and marketer of frozen fruits, fruit purees and juice concentrates for the food and beverage industry. The company is located in the city of Antonio Prado, in the heart of the grape growing areas in the South of Brazil.
Döhler said the investment secures access to high quality raw materials from a wide range of South American fruit varieties and opens up new potential for the development of innovative food and beverage applications.
Since 1990, Mais Fruta has manufactured and distributed frozen fruits and fruit products for the food and beverage industry. Frozen purees in small packaging sizes and ingredient systems for the ice cream industry complete the portfolio today.
Located in Jarinu, just 150 km away from the city of São Paulo, this second production site provides fast and direct access to the most important customers and new business opportunities. From here, frozen purees and fruit juice compounds, fruit preparations for the ice cream industry and ready-to-mix fruit juice blends for cocktails like Caipirinha are distributed to retail and food service customers throughout Brazil.
The shareholding in the fruit juice and concentrate manufacturer Mais Fruta will strengthen Döhler’s position as a supplier of natural food and beverage ingredients in South America. For the time being, Mais Fruta will continue to operate its business activities as before.
The “Mais Fruta” brand, created in 2001, supported the growth plans in the following years. Based on the success of its products, Mais Fruta inaugurated a packing and distribution platform in the city of Jarinu in 2007. Today, Mais Fruta delivers frozen purees and fruit juice compounds, fruit preparations for the ice cream industry and ready-to-mix fruit juice blends to retail and food service customers throughout Brazil.