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De Monchy Aromatics has debuted its new global branding initiative at the 2012 IFEAT conference in Singapore, part of which includes a new logo and a new global website expected to launch in December.
“We have a strong heritage, dating back over 50 years; however, while the company has become increasingly global, our visual identity has remained relatively fixed. We decided it was time to bring our brand in line with the modern face of the company," said Henry Gill, the company's international sales director.
The U.K. based flavor and fragrance ingredient supplier said it worked with Cedar Communications Ltd. to develop the new brand approach.