In order to gain knowledge of Generation Z and millennial demographics, Bell Flavors and Fragrances has announced a partnership with a local university for their Sensory program.
Bell’s Sensory program is composed of three panels:
- A consumer panel for overall preferences and enjoyment
- A second panel to determine if samples are similar or different
- Finally, a panel of trained employees who rate flavor/fragrance intensity. (These internal employees are placed based on their acuity of taste and smell, as well as their skills of articulation and describing of the flavor/fragrance experience.)
The program also sent out several online surveys for students at the university. The company believes these surveys will help gain insight on the young consumers who are slowly entering the market.
Sensory director, Karen Graves, commented on the recent partnership: “Historically, we conducted research with only Bell employees and had limited demographic reach. Partnering with the university is our first step to enhance our consumer database. These surveys help us build a strong foundational knowledge base, which in turn narrows our focus to develop flavors and fragrances that best meet customers’ needs.”
