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Bell Acquires Iceberg's Flavor Unit in São Paulo

Posted: August 1, 2013

Bell Flavors & Fragrances has secured its newest international unit with the acquisition of Iceberg Industries' flavor division in São Paulo, Brazil.

Iceberg-Aromas has operated in the Brazilian market since 1939 with customers in all segments, particularly in sweets, confectionery, chewing gum, ice cream, drinks, biscuits and savory products. Bell’s new facility will manufacture flavors, fragrances and botanical extracts for the South American market.

“This acquisition provides Bell with the platform and resources to expand our business in Brazil and South America," said James Heinz, Bell’s president and CEO. "We are very excited about this new acquisition and the envisioned growth within this important market for Bell.”

Bell Flavors and Fragrances, Brazil will now have two manufacturing facilities in Brazil with its Brazilian headquarters located in Cotia, Brazil, which is a suburb of São Paulo. The new facility will contain innovation labs that will serve as a hub of new product creation and customer collaboration for the South American market.


Join the flavor community for two days of in-depth education and networking opportunities at P&F's Flavorcon, November 18–19, 2013 in Atlantic City, New Jersey!