An Open Letter from John Vernieri, Chairman, International Fragrance Association, North America An Open Letter from John Vernieri, Chairman, International Fragrance Association, North America | PerfumerFlavorist.com mobile An Open Letter from John Vernieri, Chairman, International Fragrance Association, North America | PerfumerFlavorist.com

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An Open Letter from John Vernieri, Chairman, International Fragrance Association, North America

Posted: January 30, 2014, from the February 2014 issue of P&F magazine.

I am honored to be selected by the board of directors of IFRA North America to be the next chair of this organization. I am grateful for the confidence placed in me by the board and IFRA North America’s membership and honored to follow our prestigious leaders who came before me.

I would like to share with you my vision and priorities for our industry’s association going forward. But first, we need to remind ourselves and be thankful for being part of such a wonderful industry: 50% of purchase intent driven by 2% of cost contribution. We are our clients’ best investment. We make magic for our clients and, without us, the world would be gray!

As part of this association, we need to look for opportunities to grow the market and provide new ways for consumers continue to fall in love with our offering. We need to enhance our focus on end markets (compounded fragrances) and consumers and celebrate the contribution (valued at more than $100 billion) we bring to the economy. Our products touch consumers at least 30-40 times a day! I call that magic.

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