Allured Business Media, a global media company and publisher of Perfumer & Flavorist magazine, has launched Allured Global Events as a stand-alone business designed to serve organizations that run events and need this expertise.
“We have seen significant growth in our tradeshows and conferences," said Janet Ludwig, president of Allured Business Media. "We will continue to own and manage our existing events, while expanding with this new separate business. Our experienced events team is ready to serve associations and corporations within our markets.“
Sandy Chapin, who has successfully lead Allured Business Media's event business for the past nine years, will lead Allured Global Events as vice president – events.
“I’m thrilled to leverage our expertise and provide event management consulting for associations that do not have event staff," said Chapin. "We can provide a range of services from event strategy and design through event execution for both associations and our suppliers’ customer user conferences.”
A sister company of Allured Business Media, which has more than 25 years experience in producing events and meetings, Allured Global Events offers full service event management services. These include strategic event consulting, event logistics, venue and vendor procurement, program content development, event sales and marketing, and creative event production from inception through execution. Its activities include producing corporate client meetings and events, association congresses, trade shows and conferences.
Current events managed by Allured include the Face & Body Spa Conferences and Expos, for the spa and professional skin care industry; the World Perfumery Congress, for the fragrance industry; Flavorcon, for the flavor industry; and the C&T Summit. Additionally, Allured Global Events was hired by the New York Society of Cosmetic Chemists (NYSCC) to provide event management consulting for their 2014 event.