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Fragrance Foundation Expands Brand to Russia

Posted: May 10, 2010

The Fragrance Foundation has announced a partnership with Moscow-based The Perfumery Club. The agreement allows The Perfumery Club to utilize the trademark "FiFi Awards" as part of the promotion and development of the fragrance industry in Russia. In addition, The Perfumery Club will create a board of directors, a calendar of programs and events in line with the core mission statement of The Fragrance Foundation and its international partnerships and licensees in France, Germany, Great Britain, Italy, Australia and the United Arab Emirates.

“We are delighted that The Perfumery Club is establishing itself as such a responsive and dynamic support to the blossoming Russian fragrance market and industry,” said Rochelle Bloom, president, The Fragrance Foundation.

The Perfumery Club started in 2004 and runs under the leadership of director Marianna Penkova.

“We greatly look forward to implementing many more educational and informative programs, as well as presenting the exciting Russian FiFis,” said Penkova. “It’s encouraging to know that we can share resources from the United States and other countries around the globe, as this gives us a strong sense of belonging to a worldwide industry.”