Symrise (Holzminden, Germany) has announced the reopening of its regional center in Singapore. The new research center is part of the worldwide Symrise Sensory & Consumer Science network and complements the existing regional centers in Europe, Asia, Middle East (EAME), North America and South America. The facility is equipped with statistics programs, rooms for focus groups, panel-training rooms and individual sensory-test booths.
Of the facility, Symrise CEO Gerold Linzbach said, “As a region, Asia is essential to the global Symrise group, which is why it is the perfect place for us to keep expanding our outstanding expertise in the field of sensory and consumer research. …The Asia Pacific market features different cultures, the influences of wide-ranging global trends and a broad spectrum of consumer needs. This offers us prime conditions for learning about people’s preferences and turning this information into innovative, successful products.”