P&G Purchases Ambi Pur

Dec 11th, 2009

Jeb Gleason-Allured

P&G has purchased the Ambi Pur brand from Sara Lee for €320 million, boosting its presence in Europe and Asia, and its air care brand and technology holdings, including air fresheners, toilet rim blocks and other produtcs. Ambi Pur generated fiscal 2009 sales of €260 million.

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