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At the WPC—Gilles Andrier

Posted: June 4, 2007

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P&Fnow: What are the biggest challenges and opportunities facing the fragrance industry today?

Andrier: We at Givaudan believe that many of the so-called challenges are actually opportunities. Thus, due to the implementation of the European regulatory framework for chemicals, or REACH, we look at each new molecule's safety and environmental impact at an early stage of development. It is our goal to establish the industry leadership in this area and we have a dedicated global organization that advises our customers in regulatory matters.

In addition, the rise in demand for natural ingredients is a great opportunity to enhance and showcase our global InnovativeNaturals platform. We believe that the move towards a more healthy and sustainable lifestyle is not just a "trend." It will continue and grow. To meet this demand we already have a set of natural raw materials that are certified by Ecocert [a control and certification organization]. Our InnovativeNaturals program will help us to further identify many more new molecules stemming from naturals. At the same time, we have the chance to source our raw materials in an ethical way through partnerships with local indigenous communities.

Instead of using the word challenge, we at Givaudan would say there is a threat of increased commoditization of formerly unique fragrance products. This is due, just to name one example, to an ever-increasing rate of fine fragrances launches each year. In addition, fragrances surround people more than ever—in the car, in shower gel and as a fragranced candle in a room. But this is also a great opportunity! A fragrance can only be as good as its ingredients are and thus, through unique and innovative products and based on the talent of our creative perfumers, we will deliver the successes of tomorrow.

P&Fnow: What will make your company successful moving forward?