Givaudan (Geneva) has announced plans for a new North American consumer products creative center to be located in East Hanover, NJ. Growth in all product categories as well as changing client service requirements are the basis of the design for the new site. The new facility will include automation and robotics to compliment the development and commercialization of performance, controlled release and malodor based technologies. A new consumer and sensory intelligence lab will allow for a closer dialogue with fragrance end consumers. Fragrance evaluation and testing facilities will double after the first phase of the project is complete. Total investment in the new creative center is US$62 million. Construction will start in early spring 2007 with the opening scheduled for June 2008.