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Running Between the Giants’ Legs: Wixon Turns 100

Posted: March 20, 2007

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Our size will actually serve us very well in the next five to 10 years,” says Gottsacker. “We need to be quick to the market. I think we have good technologies, great flavors and systems to bring to those people.” In addition, he says, it’s important that the company move faster than its competitors (“running between the giants’ legs”) while developing the human relationships, which is a hallmark of smaller companies. “With all this consolidation…people think they buy facilities and I think the big mistake they make is that all of this tremendous talent pool gets laid off because of a thing called ‘synergies.’” Gottsacker sees layoffs of talent as a major mistake in the industry. “Those talented people are truly the business,” he says. “They [the talent] will bring good ideas and relationships to Wixon as opposed to plants and equipment that at the end of the day probably don’t serve this industry very well.”