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Mane-Fritzsche Collaboration on Citrus Flavors for Argentine Market
Posted: October 23, 2009
Mane Argentina and Fritzsche have entered into a flavor R&D and manufacturing partnership focused on Fritzsche’s citrus expertise in beverage and confection applications and Mane’s regional capabilities and global reach.
Of the alliance, Michel Mane, president of Mane Americas, said, “Accessing growth opportunities while developing Fritzsche’s existing laboratories and pilot plant into a world class platform makes business sense, and our mutual investment strategy is aligned with the local market expectations. Argentina is also a strategic market to some global marketers and this step demonstrates our commitment to support them in sustaining their leadership.”