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Frutarom Expands in Latin America
Posted: November 2, 2006
Frutarom (Haifa, Israel) has opened a subsidiary in Mexico (Frutarom Mexico Ltd.) in order to coordinate and manage the company’s activity and sales in Central America. The company already has a subsidiary and sales office in Brazil that coordinates sales in South America.
The new company will serve Frutarom’s customers in Mexico and Central America and will enable the company to grow its development, sales and logistics systems in the region. It will also provide Frutarom’s customers with development and applications services with the aim of developing Frutarom’s flavors business in this region. Until now, the company has focused on sales of ingredients in Central America. The establishment of Frutarom Mexico will enable the company to develop the flavors market and to further expand its ingredient activities.
Of the new subsidiary, Frutarom president and CEO Ori Yehudai said, “As part of Frutarom’s strategy, we are working to broaden and expand our business in additional countries and emerging markets, where growth rates are significantly higher than the average rate for Europe and the United States. We believe that establishing our subsidiary in Mexico will greatly strengthen our presence in Central and South America, and also enable us to develop our flavors business and strengthen our ingredients presence through offering our customer base in Central America the wide range of solutions that our customers in Europe and the United States enjoy.”