Industry News Sponsored by
Frutarom has announced that its EFLA Olive Leaf Special Extract was awarded the 3rd prize at the New Foods Innovation Competition for nutritional and physiological quality. The annual competition awards prizes for innovative foods, product concepts and food industry ingredients launched during the award year. Within the scope of this competition, the jury assesses sensory quality, price, packaging, presentation, and market acceptance. Frutarom claims that the ingredient is the first herbal extract with blood pressure reducing benefits that have been proven in clinical trial.