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3 Reasons Why You Should be Excited for the World Perfumery Congress

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Welcome to the global conversation about the future of fragrance.

This year, Perfumer & Flavorist and the American Society of Perfumers bring the World Perfumery Congress (WPC) to the beautiful Fontainebleau Resort in Miami Beach, Florida. Held every other year in a new location, WPC is an exciting opportunity for the industry’s leaders to join together in the name of fragrance innovation and sustainability.

Why should you be following WPC? We’ll give you three good reasons.

1. Discovering new insight in sustainability: Sustainability is a mainstay in the industry, which pushes companies to search for innovative strategies in all categories. You’ll find exclusive insight from Jason Kelly (Ginkgo Bioworks), Mike Popplewell (International Flavors & Fragrances Inc), Patrick Foley (P2 Science) and more.

2. Supporting the global fragrance landscape: Botanicals are the muse of perfumery. Understanding its language in nature and in our daily lives continues to evolve through scientific research. Kate Williams (Seven Scents), Xavier Ormancey (Yves Rocher), Iain Stevenson (Procter & Gamble) and Felix Buccellato (Custom Essence Inc.) among others will share their research.

3. Contributing to a better, more fragrant future: Fragrance not only drives our senses, but it drives economies. This mean the support of the land, the farmers and their communities as a cohesive means to reduce industry footprint.

“Sustainability is not a target on the horizon, it’s happening now,” said Jeb Gleason-Allured, program director, WPC 2016 and editor-in-chief, Perfumer & Flavorist magazine and Global Cosmetic Industry magazine.

For the next three days, join us in the global conversation for a creative, responsible and fragrant future.