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Agilex’s flavor division has launched its Flavor Focus Collections, which target specific demographic groups to determine what kinds of flavors people in different demographic groups prefer in different kinds of foods and drinks. To begin with, Agilex will target the energy drink market followed by the flavored water market.
Of the collection, Agilex president of the flavors division Tom Damiano said, “We’ve done the leg work and lab work to find out what flavors are preferred for groups we’ve targeted based on ethnicity, gender and age. And with our Flavor Focus Collections, we’re set to share that wealth of knowledge and scientific expertise with our customers who will then be able to target market their products more effectively than ever.”