Arylessence (Atlanta) has launched a new corporate web site (www.arylessence.com) featuring information, insights and ideas on creating and using fragrances and flavors. Designed to help marketers rethink how they use fragrance and flavors in consumer and industrial products, the new web site offers step-by-step information on creating winning fragrances, developing competitive strategies and choosing the right fragrances and flavors to inspire and motivate consumers.
Of the new site, Arylessence director of marketing Lori Miller Burns said, “The overall goal of our site is to provide clients and marketers with the most up-to-date information on developing fragrances and flavors to make their products more successful and more competitive in the marketplace.”
In other news, Arylessence president and CEO Steve Tanner has been appointed to the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) boards of directors. Tanner also serves as board member and treasurer of the Fragrance Materials Association of the United States (FMA).