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Natural Advantage Partners with Johnston and Beba to Launch Natural Taste Consulting

Posted: October 26, 2012

The owners of Natural Advantage, Brian Byrne and Carol Callahan, have formed a partnership with David Johnston and Markus Beba, two former Firmenich executives, to market the Natural Advantage line of modulators used in healthy food and beverage products under the banner of Natural Taste Consultanting.

Natural Advantage has focused on making natural flavor materials available while simultaneously working in sensory labs to better understand sensory, or trigeminal, effects. Seeking to solve the common food science dilemmas of fat, sugar and salt replacement, the company developed a line of taste modulators for health-improving bases. 

The Switzerland-based partnership will focus on understanding the technology and developing better tasting healthy food products for consumers.