CP Kelco has appointed distribution group Azelis as exclusive distributor in the People’s Republic of China and Hong Kong SAR, representing the entire product portfolio into the its food, beverage, consumer and industrial application segments.
”China is a strategic growth market for CP Kelco’s nature-based products,” said Don Rubright, CP Kelco’s president. “As the market matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a rapid increase in demand for specialty ingredients—particularly within the food, beverage and other consumer sectors.”
Meanwhile, Azelis has been expanding into the major growth markets of Asia Pacific, according to Joris Coppye, CEO of Azelis.
“CP Kelco’s product range has a perfect fit with the key growth segments food and beverages, personal care and coatings," Coppye said. "It is a significant addition to the successful strategic partnership between both companies that dates back to 1996. We will use our expertise, combined with in-depth local knowledge and an intimate understanding of distinct customer needs in China, to deliver effective market penetration and ongoing support for CP Kelco’s unique, advanced product range."
Leveraging Azelis’ relationships with prime chemicals manufacturers and geographical reach, CP Kelco will continue supporting its key accounts to meet its growth targets. Azelis will work with CP Kelco's incumbent distributor partners to optimize existing distribution channels. In addition to local technical and commercial support, CP Kelco and Azelis expect to collaborate on formulations to suit customer needs.