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Profile: Investing in the Ongoing Boom

Contact Author Jeb Gleason-Allured
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With the Indian economy continuing to boom, creating opportunities for Indian F&F companies and drawing increasing investment from multinationals, Ultra International Ltd. recently invested more than $10 million in a 28,000-square-meter fl avor and fragrance R&D and compounding facility in Sahibabad (New Delhi, NCR). The facility has the capacity to produce 2,000 tons per year, of which 80% can be dosed automatically by robots, according to president and managing director Sant Sanganeriaa.

The company’s investment highlights the company’s continuing evolution in the booming mega market of India, which was a very different place at the company’s founding in 1929 by Prahalad Roy Sangeneria as a compounder of perfumes and supplier of raw materials. By the time Sant Sanganeria joined the company, in 1969, the company was taking a more globalized view of the F&F industry, establishing a trading house for the importation of aroma chemicals and essential oils. By 1987 the company, renamed Ultra International Ltd., became a manufacturer of essential oils, aroma chemicals, fl avors and fragrances, with a site in Sahibabad, India, serving domestic and international customers. Following the addition of Ravi Sanganeria as international business development director in 2000, the company opened a 35,000-square-foot creative and R&D center in Delhi, India, and founded P.T. Van Aroma in Padang, Indonesia, processing materials such as patchouli, nutmeg, vanilla, massoia bark and vetiver. More recently, the company has established Ultra International B.V., Netherlands, distributing essential oils aroma chemicals, fragrance and fl avors to Europe and the United States.

Today, the company services a wide range of segments within the fl avor and fragrance market (F-1). Its subsidiaries, Ultra International B.V. and P.T. Van Aroma, service a diverse range of regions (F-2 and F-3).

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