The 2012 Marcum LLP & Cornell University Johnson School of Business National Fragrance Survey is gearing up.
Before starting, we're looking for feedback on last year's survey. We're very excited to again team with the prestigious MBA program at Cornell and publish the results in Perfumer & Flavorist magazine.
So, the floor is yours. If you participated in last year's survey:
- What would you add?
- Take away?
To all:
- What key competitive data points and benchmarking would benefit your operations?
To provide feedback on these questions and get more information on the survey, please contact me directly.
