McCormick & Company announced the opening of its first retail destination, McCormick World of Flavors, at the Harborplace tourist attraction venue in Baltimore. The store will have McCormick’s Passion for Flavor brand and products on full display. Interactive and educational displays will engage customers, allowing them to determine their personal flavor profile or chart the origins of spices, among other activities such as cooking demonstrations.
“McCormick World of Flavors is a milestone for McCormick,” president, chairman and CEO Alan Wilson said. “What better way to communicate what we do than to allow visitors to experience it personally. It will show visitors how McCormick brings great taste to their lives – every day. You can see how our business, rooted in the exploration of the new world, has its sights on the newest frontiers of flavor.”
The 3,800-plus square-foot location will showcase the extensive McCormick product range with sections focusing on cooking, baking and grilling. In addition to the products displaying the McCormick brand, visitors will also see other popular McCormick brands like Grill Mates, Lawry’s, Zatarain’s and Old Bay. The retail destination is also just steps away from the site of the McCormick plant and headquarters that stood at 414 Light Street from 1920 to 1989. That facility was iconic in the city primarily because the wonderful aroma of spices would spread from the building throughout the harbor.
“There is a wonderful historic link for McCormick to return to the Inner Harbor, and Harborplace is a perfect setting because it is such a popular draw for tourists and local residents alike to see the best of Baltimore,” said Lori Robinson, McCormick vice president of corporate branding and communications.