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Finalists Named for 2012 FiFi Indie Award

Posted: January 19, 2012

The Fragrance Foundation named the top five finalists who have been elected for judging for the 2012 FiFi Indie Award. Following judging by a distinguished panel of expert judges, the award winner will be revealed at the Elements Showcase FiFi Award Ceremony, taking place January 30.

“The competition was stiff, and we applaud the judges for taking on the challenge of selecting the top five,” commented Fragrance Foundation vice president Mary Ellen Lapsansky. “We are excited to present these finalists with mini FiFi trophies and of course honor the winner with the official crystal FiFi Award.”

The five finalists are:

Cos Policastro, executive vice president, fine fragrances, Givaudan, said, "Congratulations to these five finalists who distinguished themselves from among so many worthy entries. This is a true achievement and we wish all the Indie brands continued success in the future. Indie brands play an important role in our industry by engaging the consumer with their unique stories. Their creativity and innovation inspires the fragrance world and should be recognized and rewarded. Givaudan is proud to sponsor this award as our company is defined by these same attributes. We look forward to the announcement of the winner and to present them with a $10,000 check to encourage them to continue to push the boundaries of olfactory creativity."