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Symrise Names Prinova Distributor in North America for Kaden Biochemicals Products
Posted: January 6, 2012
Symrise Flavors North America announced that, beginning on Jan. 1, 2012, Prinova USA is distributing its Kaden Biochemicals botanical products in North America. Kaden Biochemicals is a member of the Symrise Group, with headquarters in Hamburg, Germany.
“It’s an important agreement that will have a positive impact for North American customers who up to now have had to place orders in Germany,” said Donna Rosa, senior director, consumer health business unit. Stephan Hillers, general manager of Kaden Biochemicals, added, “Customers now have a domestic contact for orders, service and new product development. Our relationship with Prinova is now expanded from Prinova’s existing role as a distributor of flavors to select accounts in the United States.”
Christoph Schrader, director business development/sales, Prinova USA, said, “As many supplement manufacturers in North America already know, the quality and functionality of Kaden Biochemicals’ botanical products are exceptional. We are ready to target the entire North American supplement industry, creating awareness of the substantial functionality and purity of these ingredients. We are prepared to provide customers with all the technical and marketing information they need to create supplements with enhanced attributes.”
Kaden Biochemicals products are high-purity ingredients derived from plant materials, including the Actiplants line; rare sugar lines with monosaccharides, disaccharides and trisaccharides; and a range specialty functional ingredients.