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TPR Holdings Partners with Reem Acra

Posted: September 19, 2011

Designer Reem Acra has signed a worldwide fragrance licensing agreement with TPR Holdings, which is the owner of Trilogy Fragrances. Brian Robinson, TPR president said, “Reem Acra has unique positioning, worldwide name recognition and an incredible design sense. We are looking forward to working with her to translate her prestigious brand into the fragrance category.”

“With the international growth and distribution of my collection, I feel that the time has come to enter the prestige fragrance market,” commented Acra. “I am excited about our agreement with TPR Holdings, and I am thrilled that together we will be able to bring the Reem Acra brand to an even wider audience with our entry in the category. I am confident that Brian Robinson and his TPR Holdings team have the expertise and distribution skills to bring a fabulous product to market worldwide that complements the luxurious and glamorous lifestyle that my collection represents.”

Celebrated for her ability to match a look to a woman’s personality, Acra has dressed global style icons for weddings, red carpet appearances and award ceremonies. Her clients include Angelina Jolie, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria, as well as royal families around the world.