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Symrise (Holzminden, Germany) has opened its new 40,000-square-meter production facility in Rogovo, Russia, near Moscow. The site will manufacture fragrance and flavor products for the Russian and adjacent markets. The plant will initially produce flavors for savory products and snack foods.
Heinz-Juergen Bertram, CEO of Symrise, announced during the opening ceremony: “The start-up of the production in Russia is the consistent continuation of our strategy of attaining a leading position in the emerging markets. We already have a modern development center and sales organization in Moscow. The creation of our own production facility is thus a logical step that will allow us to directly transform our extensive market and consumer knowledge into customized solutions for our customers.”
Heinrich Schaper, Symrise president flavor and nutrition region Europe, Africa, Middle East, added, “The local infrastructure will enable Symrise to continue to expand in the growth market Russia. ‘Made in Russia’ is an important prerequisite for market success. In addition, we will do everything we can to acquire a better understanding of the Russian consumer in order to offer customized product solutions.”