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Clorox Debuts Mobile Ingredients Application
Posted: June 13, 2011
At the Sustainable Fragrances conference in Washington, D.C., The Clorox Company previewed its plans to launch a new mobile product ingredient application and website that will give consumers immediate access to product ingredient information while they shop or whenever they need it. This initiative builds on Clorox's existing Ingredients Inside program to provide transparent, easy-to-access ingredient information to consumers.