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PureCircle relaunched its corporate website, www.purecircle.com. The revamped site has reorganized its content to offer users more information on how the company moves its stevia ingredients from niche to mainstream markets, and now also offers an expanded news section to supply provide continuous news updates from PureCircle. It also provides more learning opportunities for the company’s portfolio of stevia ingredients, application development and innovation leadership positions, as well as an inside look at how its Insights Group provides consumer insights through research studies to help customers achieve success.
“Our new website better reflects our corporate brand strategy,” stated Jason Hecker, vice president global marketing. “We are confident our new digital presence will resonate with investors and customers alike.” Also, in conjunction with the site re launch, PureCircle corporate information is also shared out through its Twitter handle @PureCircle.