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Pyrazine Specialties, CTC Organics Introduces New Mascot Logo

Posted: June 7, 2011
Pyrazine Specialties and CTC Organics' new mascot logo, Professor Kilo

The brainchild of Pyrazine Specialties and CTC Organics COO Sande Cropsey, the companies have announced the launch of a new mascot logo in the image of a round-bottom boiling flask. With all the changes the companies have been through within the last year, they felt a new face would be an appropriate hallmark.

Developed with Kathleen Socha of Phase One Designs, the new mascot logo, dubbed Professor Kilo, was created to be highly identifiable with the F&F industry. The structural formula of the pyrazine molecule is reflected in his eyeglasses, and he wears a white lab coat and carries a clipboard that features the abbreviations for both companies’ names in his right hand. Kilo will make regular appearances in the companies’ e-campaign marketing and even has his own email address to answer product-related questions at kilo@pyrazinespecialties.com.