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Firmenich (Geneva, Switzerland) is working with the GoodPlanet Foundation and its president, photographer Yann Arthus-Bertrand, the goodwill ambassador for the United Nations Environment Program (UNEP), to assist in communication efforts for the UNEP’s forest protection and environmental education program.
Arthus-Bertrand previously collaborated with Firmenich on the company’s 2010 sustainability report. As the UN’s main partner for the International Year of Forests 2011 campaign, GoodPlanet will execute an worldwide, cross-media effort titled “Of Forests and Men.” The campaign includes a documentary film, a touring photography exhibit, posters for school children and an informational website.
According to Dr. Bérangère Magarinos-Ruchat, director of sustainability partnerships at Firmenich, "A unique feature of our sustainability commitment is expertise in public-private partnerships. The International Year of Forests 2011 campaign is a perfect example of our strong partnerships with non-profit organizations. Firmenich fully supports the International Year of Forests focus on raising awareness on sustainable management, conservation and sustainable development of all types of forests.”