Firmenich Partners for Forest Preservation

Firmenich Partners for Forest Preservation

Contact Author
Fill out my online form.


Firmenich (Geneva, Switzerland) is working with the GoodPlanet Foundation and its president, photographer Yann Arthus-Bertrand, the goodwill ambassador for the United Nations Environment Program (UNEP), to assist in communication efforts for the UNEP’s forest protection and environmental education program.

Arthus-Bertrand previously collaborated with Firmenich on the company’s 2010 sustainability report. As the UN’s main partner for the International Year of Forests 2011 campaign, GoodPlanet will execute an worldwide, cross-media effort titled “Of Forests and Men.” The campaign includes a documentary film, a touring photography exhibit, posters for school children and an informational website.

According to Dr. Bérangère Magarinos-Ruchat, director of sustainability partnerships at Firmenich, "A unique feature of our sustainability commitment is expertise in public-private partnerships. The International Year of Forests 2011 campaign is a perfect example of our strong partnerships with non-profit organizations. Firmenich fully supports the International Year of Forests focus on raising awareness on sustainable management, conservation and sustainable development of all types of forests.”

Related Content