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To help celebrate February as American Heart Month, Wild Flavors, Inc. (Erlanger, Kentucky) is featuring its blood orange flavors. Noting the blood orange flavor’s increase in popularity and use in food and beverage products recently, the company notes that market research company Mintel's global new products database shows U.S. food and beverage launches with a blood orange flavor increased 76% from 2005 to 2010. In its blood orange flavor range, Wild features a variety of application options—natural or artificial varieties, liquid or powder, and in combination with camu camu, mango and punch flavors. Additionally, Wild can also help create custom blood orange combinations based on individual product requirements.