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PepsiCo to Debut Beverage Sweetening "Breakthrough" Soon
Posted: December 15, 2010
According to a recent Reuters article by Martinne Gellar, PepsiCo Inc. will soon be launching products that use a new mix of sweeteners and flavor modifiers to make their low-calorie beverages taste better. The article quoted CEO Indra Nooyi as saying the company was very close to a breakthrough, though it will be used for a line of products she declined to identify. The article also quoted Doug Tough, CEO of IFF, talking about how flavor enhancers are extremely important in the industry right now.