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Are There Trade Secrets Hiding in Those Nooks and Crannies?

By: Patrick J. McNamara, Scarinci Hollenbeck
Posted: October 28, 2010, from the November 2010 issue of P&F magazine.

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  • From P&F Magazine
  • November 2010 issue, pg 26
  • 2 pages

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Recently, leading publications have run front page articles regarding the ongoing lawsuit between Bimbo Bakeries USA and a former employee, Chris Botticella. According to reports, Botticella is counted among a handful of people to have direct personal knowledge necessary to independently replicate Bimbo's popular line of Thomas' English Muffins—particularly the secret of the muffins' unique "nooks and crannies" texture. Thomas' English Muffins account for approximately $500 million dollars a year of Bimbo's annual sales income. The stakes are obvious.

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