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DrinkStar-Lanxess Deal on Velcorin
Posted: October 7, 2010
Symrise (Holzminden, Germany) subsidiary DrinkStar GmbH (Rosenheim, Germany) will assume sales and technical support for Velcorin in Eastern Europe, Scandinavia, Switzerland, Austria and Germany, according to a new agreement with Lanxess Deutschland GmbH (Leverkusen, Germany).
The Velcorin product acts against "harmful microorganisms in non-alcoholic beverages and wine without affecting the taste, odor or color of the drink," according to Lanxess. "Velcorin is added to the beverage during production. It performs its antimicrobial function straight away and then degrades completely into tiny amounts of methanol and carbon dioxide, which are natural components of fruit juices and fruit-juice-based beverages. When it reaches the consumer, the stabilizer is no longer present in the drink. The U.S. Food and Drug Administration (FDA) and the World Health Organization's Joint Expert Committee for Food Additives (JECFA) have both documented the positive effect of dimethyl dicarbonate in the stabilization of beverages."