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Sep 21, 2017 | 12:51 PM CDT

SC Johnson Addresses Ingredient Transparency at RIFM

Transparency has been, and continues to be, a hot topic in the fragrance industry.

For this reason, the Research Institute for Fragrance Materials' (RIFM) annual meeting in Weehawken, New Jersey provided an update on the safety assessment program and shed some light on ingredient transparency initiatives with a talk by member company SC Johnson.

RIFM president, James Romine, began the meeting speaking about RIFM's safety assessment program. "RIFM's safety assessment program is delivering amazing results," he said. "We will meet the 2022 goal of accessing over 400 fragrance materials through the safety assessment program," Romine added.  

RIFM added over 700 member companies to its database, and under its agreement with International Organization of the Flavor Industry (IOFI), it will add 100 more studies as well. 

Kelly Semrau, senior vice president, global corporate affairs, communication and sustainability at SC Johnson, talked about the importance of transparency in the age of NGOs, activism pressure on brands, retailers and governments, as well as the democratization of information. 

"Transparency signals to a consumer that you have nothing to hide and that builds trust." -- Kelly Semrau

"We have to earn the trust of every consumer [and] every government," Semrau said. "In the U.S. we find an incredible amount of activism ... many of these campaigns are at the state, federal and global level," she added. 

Revealing the Full Palette

SC Johnson's transparency journey began with its U.S. ingredient disclosure site in 2009, followed by a number of initiatives leading up to disclosing the full SC Johnson Fragrance Palette in 2012. It disclosed registered products in 2013, listed ingredient restrictions in 2014 and released a product-specific fragrance disclosure in 2015. It launched the first 100% transparent fragrance collection in 2016, followed by an European ingredient disclosure that same year. Further, the company is committed to skin allergen transparency by 2018.

"We know that transparency builds trust with consumers," Semrau said. Referring to a 2016 study by Label Insight, Semrau noted:

  • 56% say additional product information inspires more trust in a brand
  • 73% are willing to pay more for a product that proves oral transparency
  • 39% would switch to a new brand in the pursuit of product transparency
  • 94% are more likely to be loyal to a brand committed to full transparency 
  • 56% would be loyal forever to a brand that provides complete transparency
  • 86% of millennial moms would pay more for a fully transparent product

"Transparency signals to a consumer that you have nothing to hide and that builds trust," Semrau concluded. 

 

 

 

Sep 21, 2017 | 09:30 AM CDT

Givaudan Acquires Brazilian Centroflora Nutra

Business deal

Givaudan has acquired Centroflora Nutra, in an effort to develop its presence in Brazil and expand its natural extracts offerings.

Sep 21, 2017 | 08:25 AM CDT

Frutarom Launches Fruit-Based Supplements, Frutaceuticals

A whole bunch of fruit

Frutarom BU Health has launched Frutaceuticals, a fruit-based deliver system that offers an alternative to pills.

Sep 20, 2017 | 12:46 PM CDT

Estée Lauder Finishes 2017 With Strong Finances

Someone shopping for fragrances

The Estée Lauder Companies Inc. reported strong financial results for its fourth quarter. In addition, they have reported strong financial results for its fiscal year, attributed in part from the acquisition of Too Faced and BECCA.

Sep 20, 2017 | 12:17 PM CDT

[Flavorcon 2017] Berjé’s Sustainable Efforts Stay Golden

Cognac

Berjé supplies raw materials and provides manufacturing capabilities including blending, filtering, decolorizing, custom formulation and fragrance compounding. The NJ-based company will be exhibiting at Flavorcon as a gold sponsor.

Sep 20, 2017 | 12:06 PM CDT

Treatt Appoints North America Sales Manager

A recent hire

Treatt has announced the appointment of Gavin Patrick to the role of sales manager for North America, after working for a decade in the company's sales division.

Sep 20, 2017 | 11:47 AM CDT

Firmenich Opens Savory and Culinary Center in Vienna

A photo of Vienna

Firmenich has opened its expanded savory and culinary facility in Vienna, Austria. The facility will develop sustainable green protein solutions, among other capabilities.

Sep 20, 2017 | 11:15 AM CDT

Raw Material of the Week: Mint Piperita EO Boulder SX 960067

Coconut and mint

Firmenich has launched a mint ingredient, which can be applied to not only beverage applications, but also in blends with fruit or coconut hints.

Sep 20, 2017 | 11:12 AM CDT

Symrise Addresses Irma, Sustainability and More at RIFM

Over a week after Hurricane Irma wrecked havoc over the Carribean and Southern parts of the United States, RIFM's annual meeting addressed the impact of natural disasters, sustainability and transparency in the fragrance industry.