P & F Magazine

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Out of Africa

By: Rebecca Mulcahy and Richard Odafi
Posted: October 24, 2013, from the November 2013 issue of P&F magazine.

Experiencing a fragrance in the environment in which it is actually used is essential for a perfumer’s understanding of how to begin the creative process. For products aimed at African consumers, this means travelling to specific regions in each country and mapping the different odors in relevant locations.

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