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[Video] Call it a Comeback: The Future of Fragrance

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Karen Grant, global beauty analyst for The NPD Group, talks in the video below about what needs to be done in order for fragrance to make a big comeback.

"For fragrance to come back big, it's going to require work. For fragrance to really become this wonderful category that it is for many of us, and that it can be for a larger majority of people, what we have to do is understand that, in this image-driven society, how does fragrance...fit into an image profile, who we want to be, and how we identify ourselves."

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