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“It’s an exciting time to create fragrances,” says Mane perfumer Ashley Wilberding Balavoine, reflecting the dynamism and growth potential of the personal care category.
The personal care products category boasts more than $250 billion in annual sales, according to the Personal Care Products Council (PCPC; www.personalcarecouncil.org), driven by consumers’ desire “to live better, healthier lives.”
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