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A Closer Look at Personal Care Fragrance

“It’s an exciting time to create fragrances,” says Mane perfumer Ashley Wilberding Balavoine, reflecting the dynamism and growth potential of the personal care category.

The personal care products category boasts more than $250 billion in annual sales, according to the Personal Care Products Council (PCPC;, driven by consumers’ desire “to live better, healthier lives.”

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

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