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Which Fragrance Houses Will Still Be Standing in 2020?

By: Stephen Hicks
Posted: July 29, 2010, from the August 2010 issue of P&F magazine.

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3 pages available as a PDF download or printed copies mailed to you

Consumer power, fragrance variety, transparency, commoditization, emerging markets and innovation.


This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.