A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization.” Among the highlights, NPD states that African American women are the most likely among all ethnic groups to use fragrances or bath products. In addition, Asian consumers seek fragrances that are fresh, light and clean, as opposed to feminine. All other ethnic groups, meanwhile, primarily seek femininity in a scent. To obtain the full report, visit www.npd.com.
Ethnicity and Fragrance
November 29, 2008
Fill out my online form.
Most Popular in Trends
- 1684Waft This Way: Women’s Fragrance Trends Report
- 1361What Scent Trends are Millennials Looking for in 2017?
- 531The Juice: Fragrance Evaluators Tell Their Stories
- 468Female Fragrance Market to Continue Blooming through 2024
- 280Fragrance Trends Move Towards Unisex Scents and Customization
- 249Preserving Perfumed History at Osmotheque of Versailles
- 241Natural Fragrance Ingredient Market Worth $5.3 Billion by 2024
- 225Eau Boy: Thierry Mugler Announces New Alien Fragrance
- 181Bask in that New Car Smell
- 163Inspiring the Scenthusiasts: Five Years of Teaching Design With Scents
- Inside F&F’s Hottest Emerging Market
2/23/2016, Amy Marks-McGee, Trendincite LLC
- International Perfumer Meeting: Enhancing the Recognition of Perfumery Worldwide
- How to prosper in a world of corporate giants
4/14/2016, Denis Desprez
- The emerging fragrance consumer
4/14/2016, Shirley Lord
- Computer-Controlled Smell Output
4/6/2016, Joseph Kaye