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Fragrance in Good Times and Bad

Contact Author Jeb Gleason-Allured, Editor
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Michael Carlos

Michael Carlos, Givaudan

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

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As a result of the global financial crisis, particularly in the developed world, fine fragrance has suffered the effects of fewer shoppers buying fewer fragrances. Thus, retailers are destocking. Meanwhile, fragranced consumer products categories suffer to a lesser degree, as consumers will never give up basic necessities such as detergents. But will they stop buying discretionary products such as air care offerings? And if they do, will they come back when the economy recovers?

These and other considerations will be the focus of a forthcoming talk by Michael Carlos, worldwide president of Givaudan's fragrance division, as part of the Fragrance Materials Association's April 15 spring dinner, "Fragrance in Good Times and Bad."

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