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The F&F Horizon: Mintel Predicts 2009 Consumer and Beauty Trends

Posted: December 22, 2008

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Extreme Ethical
Extreme ethical will set in with more fair trade ingredients, eco-friendly packaging, charitable initiatives and attention focused on sustainable production. The market may even see companies attempt to reduce the “water footprint” of their products, not just the carbon footprint. What is more, the move towards austerity chic is also in line with a more environmentally friendly approach to beauty, as it encourages people to waste less.

Beauty Foods (Another Helping)
Next year, the market will see food and beauty become even more intertwined. Mintel expects good-for-you food ingredients, such as probiotics and functional flavors, to increasingly show up in our cosmetics and skin care products. The familiarity of these ingredients will go a long way toward convincing consumers that these beauty products can enhance their appearance, just as they have enhanced their health. People will also choose more on-the-go formats such as supplements, snacks and drinks designed to help them look good and improve their beauty regimens.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, click here or call 1-312-932-0600.

*Perfumer & Flavorist magazine, January 2009, page 45; future editions: P&Fnow, January 21 and January 28.