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Organic/Ethical/Natural Beauty Category Reaches 16% of Global Launches

Posted: December 8, 2008

According to Mintel's beauty and personal care launch monitor, "over one in seven (16%) global beauty product launches this year has either been organic, ethical or all natural." Last year, the category reached just 11% of new products. The US market boasted 30% market share for organic-ethical-natural product launches for 2008, up from 23% the previous year.

Head consultant Nica Lewis noted, "Beauty companies increasingly take a more honest approach to personal care. As people tire of insincere celebrity culture, we see more manufacturers using pure, natural elements in their products."