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NPD: Most Fine Fragrance Users Also Use Scented Body Products
Posted: August 18, 2014
Nine out of 10 women in the United States use a scented personal product, and the majority of fine fragrance users also use some type of scented body product, according to the 2014 Women’s FragranceTrack Report from The NPD Group.
Nearly 60% of women, age 16 and up, use a fine fragrance juice as well as a scented body product, the report found. However, about one-third of women, across all demographic groups, only use a scented body product.
Among personal ancillaries, scented body lotions are most commonly worn at the same time as fine fragrance juices, followed by scented hair mists and body sprays, the report said.